business digitization

Corporate Image

• Set of elements that identifies your brand or company.

• Perception that the public has about the brand/company.

• Creates a first impression on the target audience.

• Objective: to clearly and coherently transmit the brand's values ​​and personality so that customers can easily identify it.

Benefits

• Generates greater trust towards the brand/company.

• Creates an emotional bond with the consumer that provides more security and trust, which improves loyalty.

• Improves your reputation.

• Provides coherence to communication in all media.

• Helps consumers recognize and remember the brand/company.

• Makes it easier for the public to identify with the brand, recognizing themselves in the values, principles and philosophy of the company.

• Improves the positioning of the brand/company in the minds of consumers.

• Allows products and services to be easily recognizable, increasing their perceived value compared to the competition.

• Strengthens the brand, transmitting an image of professionalism and trust that attracts talent and investors to the company.

Importance

• Through the corporate image, the company transmits its values ​​to the market and customers, expresses its ideas, objectives and positioning on such important issues as the environment, digitalization or building loyalty among segments of the population.

Strategy

• To create a solid corporate image, it is important to start with a SWOT analysis in which the weaknesses, strengths, threats and opportunities of the business in the sector where it operates are assessed.

• It is essential to know the target audience and be clear about the company's mission and values.

• From this information you can begin to create a corporate image.

Factors

• Company name. It is the first element that conveys an idea of ​​the company, so it is important that it be brief, attractive, memorable and differentiating.

• Slogan. It summarizes the company's philosophy, so it must be creative, innovative and impactful, making it easier for the target to identify with the brand.

• Logo and symbols. Images serve to summarize the essence of the company, so they must be creative and simple, so that they are easy to remember.

• Typography. Typography is a point that may seem irrelevant but is essential to strengthen the visual identity. It should be easy to read, avoiding cursive or difficult to understand letters.

• Corporate colors. Corporate colors, for their part, are an element that cannot be neglected and must be chosen carefully. We must consider the psychology of color and keep in mind that each one transmits feelings and sensations to people. The appropriate choice of colors helps to reinforce the image that the company wants to convey.

• Corporate material. All corporate communication channels used by the company, from business cards to brochures and packaging, must transmit its identity in a coherent manner, generating the same sensations and evoking the values ​​that are desired to be associated with the corporate image.

• Website. In the digital age, the website is an essential piece of the corporate image since it becomes the company's main showcase to transmit its philosophy and attract potential customers.

• E-commerce site. It must be consistent with the website.

• Social networks. Company profiles on social networks must be consistent with the corporate website and online store.

• Tone and voice of communications. The tone and voice of communications must be very defined by companies, since it is the way in which we are going to address our target audience. We have to take into account their way of speaking and expressing themselves. Likewise, we must take into account how to communicate according to each communication channel.

Whether you are self-employed, an SME or a large company, at U2-LAB™ we help you with everything you need, at all times, from the beginning of the project to its completion and beyond, so that you have peace of mind and can dedicate yourself to what really matters: growing your business/company and offering your clients services of the highest quality, effective and efficient.