business digitization

INDEX

• U2 LAB™ ‘BUSINESS DIGITALIZATION’ SERVICE

• TYPICAL CUSTOMERS OF THE U2 LAB™ ‘BUSINESS DIGITALIZATION’ SERVICE

• U2 LAB™ ‘BUSINESS DIGITALIZATION’ SERVICE: BENEFITS

• TYPES OF DIGITALIZATION SERVICES OFFERED BY U2 LAB™ BUSINESS DIGITALIZATION SERVICE

• CORPORATE IMAGE SERVICE: BENEFITS

• CORPORATE IMAGE

• BENEFITS OF CORPORATE IMAGE. ADVANTAGES OF CORPORATE IMAGE

• IMPORTANCE OF CORPORATE IMAGE

• CORPORATE IMAGE STRATEGY

• EMAIL AND WEB DOMAIN SERVICES

• EMAIL DOMAIN. WEB DOMAIN

• TYPES OF DOMAINS

• BENEFITS OF A COMPANY DOMAIN

• FACTORS OF A COMPANY DOMAIN

• TYPES OF WEB HOSTING SERVICES

• WEB HOSTING

• DOMAIN NAME SYSTEM (DNS)

• DOMAIN NAME SYSTEM (DNS): FACTORS

• TYPES OF WEB HOSTING

• SHARED WEB HOSTING

• DEDICATED WEB HOSTING

• WEB HOSTING ON VIRTUAL PRIVATE SERVERS (VPS)

• CLOUD WEB HOSTING

• WORDPRESS WEB HOSTING

• E-COMMERCE WEB HOSTING

• WEB DESIGN AND WEB PROGRAMMING SERVICES

• WEB DESIGN

• WEB PROGRAMMING

• WEB DEVELOPMENT

• STAGES OF WEB DEVELOPMENT

• MOST USED LANGUAGES IN WEB DEVELOPMENT

• WEB DEVELOPMENT TRENDS

• WEB MANAGEMENT

• WEBSITE MANAGER (WEBMASTER)

• IMPORTANCE OF WEB MANAGEMENT

• IMPORTANCE OF UPDATE AND MAINTENANCE OF THE WEBSITE

• WEB ANALYTICS

• WEB ANALYTICS (WEB ANALYTICS)

• IMPORTANCE OF WEB ANALYTICS

• FUNCTIONS OF WEB ANALYTICS

• BENEFITS OF WEB ANALYTICS

• COMPONENTS OF WEB ANALYTICS

• TOOLS FOR WEB ANALYTICS

• PHASES OF ANALYSIS OF A WEBSITE

• KEY INDICATORS FOR WEB ANALYTICS

• SEO (SEARCH ENGINE OPTIMIZATION)

• SEARCH ENGINES (SEARCH ENGINES)

• RESULTS PAGES (SERPS)

• SEARCH TYPES

• KEYWORDS. KEYWORDS

• TYPES OF SEO: ON-PAGE VS. OFF-PAGE

• TYPES OF SEO: BLACK HAT VS. WHITE HAT

• BLACK HAT SEO TECHNIQUES

• WHITE HAT SEO TECHNIQUES

• ADVANTAGES OF SEO

• DISADVANTAGES OF SEO

• SEM (SEARCH ENGINE MARKETING)

• ADVANTAGES OF SEM

• DISADVANTAGES OF SEM

• SEM vs. SEO. COMPARISON BETWEEN SEM and SEO

• ESSENTIAL CONCEPTS TO MAKE A SEM STRATEGY

• PHASES OF THE SEM STRATEGY

• AEO (ANSWER ENGINE OPTIMIZATION)

• SEM vs. AEO. COMPARISON BETWEEN SEO AND AEO

• IMPORTANCE OF AEO

• AEO OPTIMIZATION

• CHATBOT SERVICES

• CHATBOT

• IMPORTANCE OF CHATBOTS

• HOW CHATBOTS OPERATE

• CHATBOTS AI VS. VIRTUAL AGENTS

• COMMON USES OF CHATBOTS

• ADVANTAGES OF CHATBOTS

• CHATBOTS STRATEGY

• SOCIAL NETWORK SERVICES

• SOCIAL NETWORKS. CHARACTERISTICS OF SOCIAL NETWORKS

• IMPORTANCE OF COMPANY SOCIAL NETWORKS

• COMMUNITY MANAGER. TASKS OF A COMMUNITY MANAGER. DUTIES OF A COMMUNITY MANAGER

• MAIN COMPANY SOCIAL NETWORKS

• STRATEGY IN COMPANY SOCIAL NETWORKS

• BUSINESS PROGRAMMING. PROGRAMMING FOR COMPANIES. ENTERPRISE PROGRAMMING SERVICES

• BUSINESS APPLICATION DEVELOPMENT

• TYPES OF BUSINESS PROGRAMS

• COMPANY APP. ENTERPRISE APP SERVICES

• MOBILE APPLICATION ("APP")

• TYPES OF MOBILE APPS: IMPLEMENTATION

• NATIVE MOBILE APPS

• HYBRID MOBILE APPS

• MOBILE WEB APPLICATIONS

• TYPES OF MOBILE APPS: FUNCTIONALITY AND USE

• TYPES OF ENTERPRISE MOBILE APPS

• ENTERPRISE MOBILE APP STRATEGY

• BENEFITS OF COMPANY APPS. BENEFITS OF ENTERPRISE MOBILE APPS

• CUSTOMER RELATIONSHIP MANAGEMENT SERVICES. CRM SERVICES

• CRM (CUSTOMER RELATIONSHIP MANAGEMENT)

• FUNCTIONS OF A CRM

• TASKS OF A CRM

• TYPES OF CRM: OPERATIONAL VS. ANALYTICAL VS. COLLABORATIVE

• TYPES OF CRM: LOCAL VS. ON THE CLOUD

• LOCAL CRM (ON-PREMISE). ADVANTAGES OF LOCAL CRM (ON-PREMISE). DISADVANTAGES OF LOCAL CRM (ON-PREMISE).

• CRM IN THE CLOUD (CLOUD). ADVANTAGES OF CRM IN THE CLOUD. DISADVANTAGES OF CRM IN THE CLOUD

• CHARACTERISTICS OF A CRM. CHARACTERISTICS OF CUSTOMER RELATIONSHIP MANAGEMENT.

• CRM STRATEGY. CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY.

• BENEFITS OF A CRM. BENEFITS OF CUSTOMER RELATIONSHIP MANAGEMENT.

• E-COMMERCE (ONLINE STORE). TYPES OF ONLINE STORE

• E-COMMERCE (ONLINE STORE)

• TYPES OF E-COMMERCE

• TYPES OF ONLINE STORE: IMPLEMENTATION

• ADVANTAGES OF AN ONLINE STORE

• DISADVANTAGES OF AN ONLINE STORE

• BILLING

• INVOICES AND BILLING

• IMPORTANCE OF A COMPANY'S BILLING PROCESS

• LEGAL BILLING REQUIREMENTS

• TASKS IN THE BILLING AREA OF A COMPANY

• FEATURES OF A BILLING APP

• ADVANTAGES OF A BILLING APP. ADVANTAGES OF A BILLING PROGRAM. BENEFITS OF A BILLING APP. BENEFITS OF A BILLING PROGRAM.

What is the U2 lab™ Business Digitalization service?

U2 LAB™ ‘BUSINESS DIGITALIZATION’ SERVICE

• U2 lab™'s 'Business Digitization' service is intended for those clients who are in one of the following situations:

• The client is a brand-new SME (small and medium-sized enterprise), etc., in need of digitalizing its operations from scratch;

• The client is an established SME (small and medium-sized enterprise), etc., in need of digitalizing its pre-existing operations (partially or in full) and/or updating, and/or expanding its digitization;

• The client is a tech company immersed in a digitization project intended for a third party (tech company's client) and needs additional manpower (U2 lab™ may be contracted to work on an 'stand-alone' basis or as part of a digitalizing team within the tech company);

Who are the typical clients of the U2 lab™ Business Digitalization service?

TYPICAL CUSTOMERS OF THE U2 LAB™ ‘BUSINESS DIGITALIZATION’ SERVICE

• Typical clients of U2 lab™'s 'Business Digitization' service are:

• SME (small and medium-sized enterprises);

• Freelancers (self-employed persons);

• Teaching Centres;

• Associations;

• Private Clients;

• Public Administration;

• Tech Companies;

• Etc.;

What does the U2 lab™ Business Digitalization service include?

U2 LAB™ ‘BUSINESS DIGITALIZATION’ SERVICE: BENEFITS

• U2 lab™'s 'Business Digitization' service include:

• Analysis: study of the project (type, magnitude, parties involved, objectives, programming language of choice, deadlines, etc.);

• Meeting/s: face-to-face and/or virtual, with the client, in order to assess project matters;

• Guidance & assistance: permanent communication and information-sharing with the client, keeping the client informed at all times on the project status, relevant dates, etc.;

• Business Digitization Report: elaboration of 'U2 lab™'s Business Digitization Report' including detailed information on the project (analysis, design, implementation, testing, delivery, use, maintenance and support);

• Delivery: of the digitization activities/tasks and the 'U2 lab™'s Business Digitization Report' to the client;

• Support: technical and non-technical;

What types of digitalization services does the U2 lab™ Business Digitalization service offer?

TYPES OF DIGITALIZATION SERVICES OFFERED BY U2 LAB™ BUSINESS DIGITALIZATION SERVICE

• At U2 lab™, we offer our clients an extensive array of 'digitization' activities/tasks so as to cover most common clients' needs, including:

• Corporate image: creating the business' logo, visit cards, presentations, documents' templates, etc.;

• Email & web domain: contracting and managing; creating the business' email accounts; 

• Web hosting: contracting and managing;

• Web design & web programming: designing, implementing, testing and publishing  the business' web site;

• Web management: managing and updating the business' web site;

• Web statistics: setting-up and monitoring web statistics; creating periodic web statistics reports;

• SEO (Search Engine Optimization): optimizing the business' website for search engines (e.g. Google, etc.);

• SEM (Search Engine Marketing): contracting and managing; 

• AEO (Answer Engine Optimization): optimizing the business' website for AI chatbots (e.g. ChatGPT, Google Bard, Microsoft Copilot, etc.);

• Chatbots: setting-up a chatbot for customers' assistance, FAQs, etc.;

• Social networks: creating, managing and updating the business' social networks;

• Programming: implementing brand-new tailor-made software applications; updating, expanding and/or integrating a pre-existing software application; 

• Business App: designing, implementing, testing and publishing the business' app (for mobile devices);

• CRM (Customer Relationship Management): integral customers' management;

• Online shop (in-house): designing, implementing, testing and publishing the business' own online shop;

• Online shop (external): contracting and managing the business' online shop with an external third party (online platform; e.g. Amazon, etc.);

• Invoicing: integral invoices management;

• Cybersecurity: setting-up measures (hardware, software and human) to better protect the business against cybercrime;

• Training: designing and instructing specific training courses to the business' staff; 

• U2 lab™ is willing to expand its 'digitization' services portfolio to better suit our clients' specific needs if so required. 

What does the Corporate Image service include?

CORPORATE IMAGE SERVICE: BENEFITS

• Corporate Image

• Company logo.

• View cards.

• Presentations.

• Document templates.

• Marketing material.

• Etc.

What is the corporate image?

CORPORATE IMAGE

• Corporate Image

• Set of elements that identifies your brand or company.

• Perception that the public has about the brand/company.

• Creates a first impression on the target audience.

• Objective: to clearly and coherently transmit the brand's values ​​and personality so that customers can easily identify it.

What benefits does corporate image have? What are the benefits of corporate image? What advantages does the corporate image have?

BENEFITS OF CORPORATE IMAGE. ADVANTAGES OF CORPORATE IMAGE

• Benefits

• Generates greater trust towards the brand/company.

• Creates an emotional bond with the consumer that provides more security and trust, which improves loyalty.

• Improves your reputation.

• Provides coherence to communication in all media.

• Helps consumers recognize and remember the brand/company.

• Makes it easier for the public to identify with the brand, recognizing themselves in the values, principles and philosophy of the company.

• Improves the positioning of the brand/company in the minds of consumers.

• Allows products and services to be easily recognizable, increasing their perceived value compared to the competition.

• Strengthens the brand, transmitting an image of professionalism and trust that attracts talent and investors to the company.

What is the importance of corporate image? How important is the importance of corporate image? Why is the importance of corporate image important?

IMPORTANCE OF CORPORATE IMAGE

• Importance

• Through the corporate image, the company transmits its values ​​to the market and customers, expresses its ideas, objectives and positioning on such important issues as the environment, digitalization or building loyalty among segments of the population.

What is the corporate image strategy? What does the corporate image strategy consist of?

CORPORATE IMAGE STRATEGY

• Strategy

• To create a solid corporate image, it is important to start with a SWOT analysis in which the weaknesses, strengths, threats and opportunities of the business in the sector where it operates are assessed.

• It is essential to know the target audience and be clear about the company's mission and values.

• From this information you can begin to create a corporate image.

What are the corporate image factors? What factors influence corporate image? What does the corporate image depend on?

CORPORATE IMAGE STRATEGY

• Factors

• Company name. It is the first element that conveys an idea of ​​the company, so it is important that it be brief, attractive, memorable and differentiating.

• Slogan. It summarizes the company's philosophy, so it must be creative, innovative and impactful, making it easier for the target to identify with the brand.

• Logo and symbols. Images serve to summarize the essence of the company, so they must be creative and simple, so that they are easy to remember.

• Typography. Typography is a point that may seem irrelevant but is essential to strengthen the visual identity. It should be easy to read, avoiding cursive or difficult to understand letters.

• Corporate colors. Corporate colors, for their part, are an element that cannot be neglected and must be chosen carefully. We must consider the psychology of color and keep in mind that each one transmits feelings and sensations to people. The appropriate choice of colors helps to reinforce the image that the company wants to convey.

• Corporate material. All corporate communication channels used by the company, from business cards to brochures and packaging, must transmit its identity in a coherent manner, generating the same sensations and evoking the values ​​that are desired to be associated with the corporate image.

• Website. In the digital age, the website is an essential piece of the corporate image since it becomes the company's main showcase to transmit its philosophy and attract potential customers.

• E-commerce site. It must be consistent with the website.

• Social networks. Company profiles on social networks must be consistent with the corporate website and online store.

• Tone and voice of communications. The tone and voice of communications must be very defined by companies, since it is the way in which we are going to address our target audience. We have to take into account their way of speaking and expressing themselves. Likewise, we must take into account how to communicate according to each communication channel.

What types of services exist on email and web domains?

EMAIL AND WEB DOMAIN SERVICES

• Email and Web Domains

• Contracting a company domain.

• Company domain management.

• Creation and configuration of company email accounts.

What is the email domain? What is the web domain?

EMAIL DOMAIN. WEB DOMAIN

• Email Domain

• Word (or words) that comes after the at sign (@) in the email address.

• Eg. info@u2-lab.com (u2-lab.com: email domain).

• Web Domain

• Exclusive and unique name given to a website so that any internet user can visit it and identify it.

• Eg. https://www.u2-lab.com (u2-lab.com: web domain).

What types of domain are there? What types of domain exist? What are the domain types? 

TYPES OF DOMAINS

• Domain Types

• Generic Top Level Domain (gTLD): These domains represent general categories, such as .com (commercial), .ia (artificial intelligence), etc.

• Country code domain (ccTLD): These domains are associated with a specific country or region, such as .es (Spain), .uk (United Kingdom), .us (United States), etc.

What benefits does a company domain have? What are the benefits of a company domain? What are the benefits of having a company domain?

BENEFITS OF A COMPANY DOMAIN

• Benefits of a Company Domain

• Differentiates your business.

• Increases your exposure in relation to the public or audience you want to reach.

• You can use it to communicate with your clients.

• Allows you to personalize your email sendings.

• Allows you to configure and carry out Email Marketing campaigns.

• Enriches your presence in the digital world.

• Instills an image of professionalism and seriousness in your company (both inside and outside of it).

• Increases the level of cybersecurity, through email filtering, as well as anti-spam protection and protection against threats (enhanced through AI) that may violate your confidential information.

• Use of artificial intelligence (AI), which helps improve productivity through efficient email management.

What factors does a company domain depend on? What factors influence a business domain?

FACTORS OF A COMPANY DOMAIN

• Factors

• Most appropriate plan to the needs of the company.

• Storage.

• Data security.

• Flexibility.

• Setting.

• Easy to use.

• Scalability.

• Technical support.

• Price.

What types of web hosting services exist?

TYPES OF WEB HOSTING SERVICES

• Web Hosting

• Contracting a hosting service for the company website.

• Web hosting management.

What is web hosting? What is web hosting? 

WEB HOSTING

• Web Hosting

• Web hosting: Service that stores the website or web application on a web server and makes it easily accessible through different devices such as PCs, laptops, smartphones and tablets.

• Web server: Physical computer that connects other users to your website.

• Every time someone types your website address into their browser, your hosting provider's web server transfers all the files necessary to satisfy that request, so that your website appears in the user's browser.

What is DNS? What does DNS mean? What is the Domain Name System (DNS)? What is the Domain Name System (DNS)?

DOMAIN NAME SYSTEM (DNS)

• Domain Name System (DNS)

• When users want to access your website, they type your domain name into their browser.

• Your computer sends a request to connect to the web server that stores your website files.

• Before reaching your web server, the request passes through a network of name servers, which constitute the domain name system (DNS).

• In DNS, the request looks up the server's IP addresses and forwards the request to them.

• In short, DNS makes sure that the browser connects to the correct server.

What factors affect DNS? What factors does DNS depend on? What factors intervene in DNS? What factors influence DNS?

DOMAIN NAME SYSTEM (DNS): FACTORS

• Factors

• Speed.

• Storage space.

• Configuration and customization.

• Website maintenance.

• Backups.

• Security.

• Uptime/downtime.

• Control panel ("dashboard").

• Flexibility/adaptability.

• Interoperability.

• Scalability.

• Technical support.

• Price.

What types of web hosting are there? How many types of web hosting are there? What are the types of web hosting?

TYPES OF WEB HOSTING

• Types of Web Hosting

• Shared Hosting.

• Dedicated Hosting.

• Hosting on Virtual Private Servers (VPS).

• Cloud Hosting.

• WordPress Hosting.

• E-Commerce Hosting.

What is shared web hosting?

SHARED WEB HOSTING

• Shared Hosting

• Advantages:

• 1. Low cost.

• 2. Preconfigured server options.

• 3. Requires little or no technical knowledge.

• 4. The hosting takes care of the maintenance of the server.

• Disadvantages:

• 1. Shared resources with other websites may affect security and speed.

• 2. Shared IP address.

• 3. Little or no control over server configuration.

What is dedicated web hosting?

DEDICATED WEB HOSTING

• Dedicated Hosting

• Advantages:

• 1. Dedicated server space.

• 2. Faster website speed.

• 3. Scalable and customizable.

• Disadvantages:

• 1. The most expensive type of hosting.

• 2. Requires technical knowledge

What is Virtual Private Server (VPS) web hosting?

WEB HOSTING ON VIRTUAL PRIVATE SERVERS (VPS)

• Hosting on Virtual Private Servers (VPS)

• Advantages:

• 1. Provides dedicated server space without the high price tag that comes with it.

• 2. Website owners can configure their server space.

• 3. It does not require much technical knowledge.

• Disadvantages:

• 1. Unable to handle high levels or spikes of traffic.

• 2. Performance continues to be affected by other websites on the server.

What is cloud web hosting?

CLOUD WEB HOSTING

• Cloud Hosting

• Advantages:

• 1. Little to no downtime.

• 2. Payment on demand.

• 3. Resources are adapted to the needs of users.

• Disadvantages:

• 1. Difficult to calculate real costs because they vary monthly.

• 2. It depends on the internet.

• 3. Web hosting is usually made up of different plans, but hosting packages are also tailored to specific markets.

What is WordPress web hosting?

WORDPRESS WEB HOSTING

• WordPress Hosting

• Advantages:

• 1. Servers configured specifically for WordPress.

• 2. Pre-installed plugins.

• 3. WordPress with just one click.

• 4. Pre-built WordPress.

• 5. Drag and Drop Builders.

• 6. WordPress expert customer support team.

• Disadvantages:

• 1. Price (paid version).

What is eCommerce web hosting?

E-COMMERCE WEB HOSTING

• E-Commerce Hosting

• Advantages:

• 1. Unique features tailored to the business.

• 2. Free SSL Certificates.

• 3. Help to configure payment gateways.

• 4. Additional security.

• Disadvantages:

• 1. Price.

What types of services exist regarding web design and web programming?

WEB DESIGN AND WEB PROGRAMMING SERVICES

• Web Design and Web Programming

• Company website design.

• Implementation of the company website.

• Testing.

• Publication of the company website.

What is web design? What is web design?

WEB DESIGN

• Web Design

• Defines functional structures for the user.

• Design of different elements such as functional maps, user flows, user interfaces, interactive designs, responsive designs, etc.

• Objectives: the best user experience and optimization of processes.

• Graphic design.

• Digital marketing.

What is web programming? What is web programming?

WEB PROGRAMMING

• Web Programming

• It includes functional aspects with a practical approach, materializing the structural basis of the project.

• Among the main functions of web development are the layout of the HTML and CSS interface, the interactive design with JavaScript, the definition of "responsive" interface rules for all target devices, the optimization of resources, the deployment of web applications in the server and its correct operation, and carrying out the necessary tests.

• Programming.

What is web development? What is web development?

WEB DEVELOPMENT

• Web Development

• Process of creating and maintaining a website that is functional on the Internet, through different programming languages, depending on the model and the corresponding part of the page.

• Front-end. It is the part that interacts with the user, both in image and function. Therefore it is closely related to the "user experience" (UX) and the "user interface" (UI).

• Back-end. It is the part that is in direct contact with the server. It is where the programming code is applied to create the structure. Remains in the background in charge of accessibility, updating, databases and site changes.

What are the stages of web development? What stages does web development consist of? What are the phases of web development? What phases does web development consist of? What is web development?

STAGES OF WEB DEVELOPMENT

• Stages of Web Development

• 1. Definition of the project profile.

• 2. Work planning.

• 3. Website design.

• 4. Determination of contents.

• 5. Code development.

• 6. Review and verification of the operation of the site.

• 7. Website upload/publishing.

• 8. Evaluation and optimization.

• 9. Maintenance.

What are the most used programming languages ​​in web development? What programming languages ​​are the most used in web development? What are the most popular programming languages ​​in web development? What programming languages ​​are the most popular in web development?

MOST USED LANGUAGES IN WEB DEVELOPMENT

• Most Used Languages ​​in Web Development

• 1.HTML. One of the most important programming languages ​​used in the frontend of a website. Its writing helps give structure and organization to the content of a web page, through a tree-type arrangement. It is configured through tags or hypertexts that allow websites to be found in search engines.

• 2.CSS. Cascading style sheets. Programming language that works in perfect harmony with HTML on the frontend. It is a very useful tool for specifying the appearance and position of elements on the site.

• 3. JavaScript. One of the most appreciated languages. With it it is very easy to create interactive and dynamic sites (such as animations, forms, games, galleries, buttons, etc.), which are in high demand today. Its code is also reflected on the frontend. It is based on objects that can be easily arranged and reused.

• 4. PHP. One of the pioneering languages ​​of the transition from fixed sites to interactive sites. It works on the backend side. It is one of the most used languages ​​because it is open source, with almost 30 years of experience. It is also considered one of the largest there is. It can be embedded in the HTML without any problem.

• 5. Java. One of its great advantages is that it is written only once and can be run on different devices and operating systems, thanks to its "virtual machine" (JVM). It corresponds to the backend of a web application. It has efficient code, automatic memory, and timely error detection.

• 6.Python. One of the most innovative web development languages ​​so far, due to its "multiparadigm" characteristic, which is capable of adapting to various programming styles and creating applications of any type. It is open source and its writing is very similar to human language. It is part of the backend of a site.

What are the trends in web development? What are the current trends in web development?

WEB DEVELOPMENT TRENDS

• Web Development Trends

• 1. Dark mode. Multiple platforms and applications are betting on changing the white background for black. This is especially pleasing to most users, because there is less eye strain, battery savings, and more pleasant navigation through the site.

• 2. Custom cursor. Another trend that is increasing in web design is the use of unique cursors for each site. The white arrow is becoming increasingly obsolete. Instead, they are experimenting with new shapes, sizes and colors.

• 3. Use of the SPA. The "single page application" (SPA) is a technology that seeks to create a single page website for better navigation fluidity, without having to redirect and load other sections. Frameworks have been especially helpful in developing this trend.

• 4. Dynamic scroll. The nature of scrolling is also transforming. Several effects and animations have been added when starting them up. Likewise, its horizontal movement has also changed to a vertical one.

• 5. Web development with AI. It is no surprise that artificial intelligence is included in web development to improve user experience, optimize voice searches, implement the use of chatbots, provide personalized content, and more. A great example of this is Adobe Sensei technology.

• 6. 3D images. Web development with 3D images refers to the use of specialized technology and software to create three-dimensional images and animations that can be integrated into websites and web applications. It can include 3D modeling, lighting, texturing, animation, and rendering. Artists and designers use specialized software tools, such as Maya, 3ds Max, Blender, and Cinema 4D, to create 3D models and animations.

• 7. Progressive Web Apps (PWA). "Progressive Web Apps" (PWA) are web applications that can be used in any browser. They also have native mobile app features. They use modern web technologies to deliver a high-quality user experience, even when the user is offline. They update automatically in the background, meaning users will always have the latest version of the app.

• 8. Cross-platform app development. Cross-platform application development is the process of creating applications that can run on different operating systems and devices with a single code base. This means that developers can create an app and then release it on multiple platforms, such as iOS and Android, without having to develop a separate app for each platform.

What is web management? What web management services exist?

WEB MANAGEMENT

• Web Management

• Management of the company website.

• Creation and publication of content.

• Update of the company website.

• Maintenance.

What is web management?

WEB MANAGEMENT

• Web Management

• Web management: A set of processes used to ensure that a professional or corporate website is up-to-date and functions as intended.

What is a website administrator? What does a website administrator do? What is a webmaster? What does a webmaster do?

WEBSITE MANAGER (WEBMASTER)

• Website Administrator (Webmaster)

• Professional in charge of managing and maintaining the operation of the website of a company or business.

• Tasks:

• Administration of the web user interface.

• Site customization.

• Content settings.

• Cloud security.

• Site capacity.

• Site authentication.

• Monitoring site activity.

• System maintenance.

What is the importance of web management? Why is web management important?

IMPORTANCE OF WEB MANAGEMENT

• Importance of Web Management

• Prepare for future growth. The decisions you make today can affect how your business grows tomorrow. Adopting effective website management tools and practices now is the best way to ensure you're ready to scale your business in the future.

• Websites must evolve. Web pages are not static or immutable. They are constantly updated and evolving. Successful companies implement change, and create and distribute new content on a regular basis. Without proper website management, it is easy for these processes to become more complex, demanding, and costly.

• Errors and inactivity are expensive. Poor management will cause problems on your website. If you don't maintain order, chaos will eventually overtake you. It costs money to identify and fix errors, and more serious problems can cause outages on your website. This is disastrous for any company, but especially for those with a strong presence in e-commerce.

• Efficiency is economical. One of the key benefits of digital technology is the efficiency with which it performs essential business processes. It can save companies a lot of time and money. Website management technologies and techniques will help you reduce costs by streamlining critical processes and facilitating more efficient collaboration and work practices.

What is the importance of website update? Why is website updating important? What is the importance of website maintenance? Why is website maintenance important?

IMPORTANCE OF UPDATE AND MAINTENANCE OF THE WEBSITE

• Importance of Website Updating and Maintenance

• Security. CMS ("Content Management Systems") are secure systems by definition, but as with any element available in the digital environment, they also suffer from hacker attacks that can endanger the security of your company's information. It is therefore advisable to keep your content manager updated, as well as all its components and plugins.

• Bugs. All CMS have small bugs or errors that prevent the functionality from being 100% correct. The user communities behind each CMS work to release periodic updates that solve these problems, so it is necessary to have them to avoid problems with your website.

• Compatibility. The equipment used in your company and those of your clients is periodically updated, both in software and hardware. If you want your website to continue giving good results when running on updated systems, you must make sure that it has the new versions available.

• New features. New versions and updates usually bring new features that make the user (and administration) experience better. Check that your website is up to date to enjoy all of them.

What is web analytics? What web analytics services exist?

WEB ANALYTICS

• Web Analytics

• Web metrics configuration.

• Web metrics monitoring.

• Periodic preparation of web metrics reports.

What is web analytics? What is Web Analytics? 

WEB ANALYTICS (WEB ANALYTICS)

• Web Analytics

• Process of analyzing the behavior of visitors to a website.

• Collects information, presents reports, and analyzes data from a website.

• This involves tracking, collecting and analyzing timely data to measure web activity, including the use of a website and its components.

• It helps collect and review all the data coming from a website, in order to guarantee its effectiveness.

• It is a set of key analyzes to improve the scope of the site's objectives, such as visitor retention and conversion.

• Understand how visitors interact with your site in real time, which countries these users come from and which pages are most visited, etc.

• You can get information as specific as what days and times you get the most web traffic.

What is the importance of web analytics? Why is web analytics important?

IMPORTANCE OF WEB ANALYTICS

• Importance of Web Analytics

• Web analytics is a powerful tool that allows us to analyze trends and recurring behaviors over time, compare the performance of SEO, SEM, AEO, Social Media, etc.

• This information will also help in the creation or development of a product or service.

What are the functions of web analytics?

FUNCTIONS OF WEB ANALYTICS

• Web Analytics Functions

• Improve digital marketing strategies.

• Achieve the greatest number of conversions possible.

• Learn more about customers' behavior and decisions.

• Know what type of actions or trends customers follow.

• Have important data such as how long a customer stays on the site.

• Establish where the traffic for each web page comes from.

• Discover how to better segment content.

What are the benefits of web analytics? What advantages does web analytics have?

BENEFITS OF WEB ANALYTICS

• Benefits of Web Analytics

• Reduce conversion costs. When you can measure what happens on your website, you can make specific optimizations that allow you to lower the conversion cost. For this, monitoring and measuring the site appropriately will help you.

• Know what visitors prefer. Web analytics serves to gain a deeper understanding of customer behavior and decisions, allowing the discovery of new business opportunities.

• Improve user experience. Users spend much longer exploring a business's website when it offers them a good experience. This means adding elements that make navigation easier and eliminating anything that distracts or does not add value.

• Maintain the good image of your brand. The first impression counts a lot and on a company website it is no exception. When you make timely optimizations to your site, you maintain a good user experience and your content is relevant and attractive to consumers' interests. Then you can count on your website to perfectly represent your business's intent for your customers.

What are the components of web analytics? What components is web analytics made up of? 

COMPONENTS OF WEB ANALYTICS

• Components of Web Analytics

• Catchment. When opening an online business, the first thing you should measure is the capture of the different traffic channels you use. One of these may be LinkedIn or other social networks, for example.

• Activation. Once the channels and traffic measurement have been determined, visitor behavior must be calculated according to the goals. This component focuses on the usability of the site. In other words, once you managed to capture traffic, then it's time to measure how each user acts.

• Conversion. When you already know how your visitors act, it is time to ensure that your site meets your goals as a business. This can be the completion of a purchase, visitors subscribing to a newsletter, downloading content created by you, among other objectives.

• Retention. If you have already gotten the client to do what you wanted, the path does not end there. The last component focuses on monitoring customers to retain them. Web analytics will measure if the efforts are effective or if you should change the strategy.

What are web analytics tools? What web analytics tools are there? What web analytics tools exist? What are the best web analytics tools? What are the best tools for web analytics? What are the most popular web analytics tools?

TOOLS FOR WEB ANALYTICS

• Tools for Web Analytics

• CMS Hub

• Google Analytics

• Finteza

• Ahrefs

• Mouseflow

• Moz Pro

• Clicky

• Kissmetrics

• Mint

• Adobe Analytics

• SEMrush

• Amplitude

• SimilarWeb

• Etc.

What are the phases of website analysis? What phases does the analysis of a website consist of?

PHASES OF ANALYSIS OF A WEBSITE

• Phases of Website Analysis

• 1. Establish the business objectives and KPIs ("Key Performance Indicators") of the site.

• 2. Determine the time to collect the data.

• 3. Choose a web analytics measurement tool.

• 4. Analyze the entire website.

• 5. Implement a measurement process.

• 6. Group web content.

• 7. Measure and report.

• 8. Review, analyze and verify.

What are the key indicators for web analytics? What are the indicators of web analytics? What indicators exist for web analytics? How is web analytics measured? What are the parameters for web analytics? 

KEY INDICATORS FOR WEB ANALYTICS

• Key Indicators for Web Analytics

• 1. Organic traffic through SEO. Measures the evolution of natural traffic where your company name or brand is not used.

• 2. Number of impressions. Measures the total number of impressions your website has.

• 3. Number of consultations. Measures the number of web queries that Google shows for similar results or those from your industry.

• 4. Number of keywords. Whether in the top 10 or 100 and this is measured after having optimized the website or content, since this is where the results can be verified.

• 5. Number of pages indexed. This allows you to know which indexed pages are truly relevant to your users. Likewise, it helps to know if there is duplicate content.

• 6. Site authority. This metric is basically used to know where you are compared to your competitors.

• 7. Number of conversions. It is really valuable information, because with it you will be able to see if the strategy used is working.

• 8. Page views. This metric allows you to individually see which pages of the site your customers visit the most. This helps you know where to make continuous improvements.

• 9. Time on site. This metric is used to measure and know how much time visitors spend on average exploring your website. It is useful to identify if they are leaving quickly and thus make improvements to your content.

• 10. Bounce rate. Hand in hand with the time on site metric, the bounce rate metric measures how many users visit your website and leave directly without having seen any of your pages or information.

What is SEO? What does SEO mean? What is SEO (Search Engine Optimization)? What is Search Engine Optimization? What does Search Engine Optimization mean?

SEO (SEARCH ENGINE OPTIMIZATION)

• SEO (Search Engine Optimization)

• Optimization of the company website for search engines (e.g. Google, etc.).

What is SEO? What does SEO mean? What is SEO (Search Engine Optimization)? What is Search Engine Optimization? What does Search Engine Optimization mean?

SEO (SEARCH ENGINE OPTIMIZATION)

• SEO (Search Engine Optimization)

• Optimization for search engines (e.g. Google, Bing, Yahoo!, Baidu, etc.).

• Objective: improve the position that a website occupies in the search results of Google and many other search engines and directories.

• Organic (i.e. non-paid) positioning.

What are search engines? What are search engines? What is “Search Engine”? What does “Search Engine” mean?

SEARCH ENGINES (SEARCH ENGINES)

• Search Engines

• Search engines work like large libraries and store millions and millions of pages and content, index them, order and classify them and show you the best results for your searches.

• A search engine's algorithm makes its calculations and evaluations to decide which results should appear first, sharing space with the ads of companies that have decided to invest resources to position themselves among the first results (through SEM) through programs such as Google Ads.

What are SERPs? What are SERPs? What does SERP mean? What are results pages?

RESULTS PAGES (SERPS)

• Results Pages (SERPs)

• SERPs ("Search Engine Results Pages") are the results offered by a search engine.

• The elements that can be found in the results are:

• Web pages: They correspond to the web pages indexed by Google.

• Local companies: They are located thanks to the results of "Google My Business".

• Images: Google doesn't just index websites, it also works with the images they contain.

• News: Google filters the pages of any news source on the web.

• Maps: Offers geolocated information (e.g. the closest Italian restaurant, etc.).

• Videos: Google also indexes the videos that appear on the web and filters the results with its YouTube platform.

• Books: "Google Books" is Google's service for searching for books.

• Applications: Known as ASO ("App Store Optimization") positioning, for mobile applications ("apps"), used in the App Store, Google Play Store, etc.

• Products: "Google Shopping" is Google's service for searching for products (from previously registered sellers).

• Sponsored links: Coming from "Google Adwords" ("Google Ads"), Google's online advertising platform.

• Featured snippets ("answer boxes") or "position zero": Position zero on Google is a featured snippet that appears at the top of the results of a universal search. This fragment tries to provide instant answers to the user's questions that are not found in their "Knowledge Graph".

What types of search are there? What types of search exist? What types of web search are there? What types of web search exist? What are the types of web search?

SEARCH TYPES

• Search Types

• Informational search. Most common type of search (approximately 80%). They are those searches through which users try to find out, regardless of whether it is about their nearest bookstore, the most recommended artificial intelligence course or the best way to prepare chicken curry. They are searches with a variable value, depending on the topic and the depth of the keywords, but they give rise to opportunities as diverse as generating traffic, discovering brands, obtaining links and obtaining leads.

• Brand search. It is one that arises when the user knows what they want to visit, but without knowing its web address. They are those that are carried out through the name of brands, products or specific websites. This type of search will benefit the product or service that is being searched, being indifferent to the rest. Approximately, they account for 10% of total searches.

• Transactional search. Transactional searches are those that are performed to complete a transaction. They do not have to be directly sales, and could be subscriptions to newsletters, downloads of resources and any other type of leads. These searches account for another 10% of total searches, having a very high value for those lucky destination sites.

What are keywords? What are keywords?  What are keywords used for? Why are keywords important? What are keywords used for? Why are keywords important?

KEYWORDS. KEYWORDS

• SEO Positioning Factors

• Keywords. SEO works with "keywords" that will be used as a guide for the search engine to understand the content of a website or category. These keywords will have to be related to the theme of the page, otherwise the search engine will not understand the information.

• Reputation. A good reputation is generated when you begin to meet all the requirements that a web search engine asks for to position correctly: quality and original, differentiated content that responds to user demands.

• Words in the links. Content matters. For this reason, SEO is responsible for seeing if there is quality content and if it attracts and responds to user searches.

• Authority. Search engines take into account the popularity of a website and, therefore, all the information it contains. The more popular a website is in a subject, the more relevant information it is considered to have. But it is important that you understand that if you have authority in Digital Marketing, Google will hardly position you for other types of content.

• Importance of the web within the search engine. This depends on several elements that make up on-page SEO and off-page SEO.

What types of SEO are there? What types of SEO exist? What are the types of SEO? What is On-page SEO? What is Off-page SEO? What is On-page SEO? What is Off-page SEO?

TYPES OF SEO: ON-PAGE VS. OFF-PAGE

• Types of SEO: On-page vs. Off-page

• On-page SEO: All those actions aimed at improving the positioning of a website that are carried out within the same web page:

• Keywords.

• Loading time.

• User experience.

• Code optimization.

• URL format.

• The meta tags.

• The metadata.

• <alt> in images.

• Internal links.

• Web structure.

• Etc.

• Off-page SEO: All those techniques that happen beyond a website with the aim of improving its positioning:

• Quality content.

• Backlinks in appropriate comments on blogs, forums or news.

• Register in quality directories.

• Collaborate with other pages in exchange for putting "follow" links.

• Contact experts to share content.

• Etc.

What types of SEO are there? What types of SEO exist? What are the types of SEO? What is Black Hat SEO? What is White Hat SEO? What is Black Hat SEO? What is White Hat SEO?

TYPES OF SEO: BLACK HAT VS. WHITE HAT

• Types of SEO: Black Hat vs. White Hat

• Black Hat SEO. It tries to improve positioning but in a risky way, providing short-term benefits but not being advisable to obtain positive results in the medium or long term. Search engines (e.g. "Google Search") usually penalize these types of practices, reducing the website's position in search results. "Black Hat" techniques are pursued by different Google algorithms such as Panda, Penguin, Pigeon, etc.

• White Hat SEO. Comply with all search engine rules and work as ethically as possible to position your pages in the SERPs. Search engines usually reward these types of practices, improving the website's position in search results.

What are black hat SEO techniques? What black hat SEO techniques are there? What black hat SEO techniques exist?

BLACK HAT SEO TECHNIQUES

• Black Hat SEO Techniques

• Cloaking. It is a content over-optimization technique that works to show a type of content to the search engine that is different from what is shown to the user.

• Spinning (spin articles). It is a technique that modifies web articles using automatic software that changes words for synonyms and which turns out to be low-quality content.

• Hidden text. As its name indicates, hidden text tries to make invisible words that are repeated more than necessary with the same background color of the page. In this way, they go unnoticed and the user cannot recognize them.

• Comments on blogs. Write worthless comments. Most of the time it consists of distributing comments indiscriminately that don't really contribute anything.

• Buy expired domains. Buy domains that have expired but retain their authority or create a PBN ("Private Blog Network").

• Keyword stuffing. It is the excessive use of keywords that normally appear in meta descriptions, paragraphs, lists of numbers or words and in anchor text.

• Page hijacking. This is the hijacking of a web page. Its actions consist of creating a page identical to another and making the search engine believe that the copy of the website is the original.

• Buy and sell links. It consists of buying and selling links from high-ranking pages to position yourself better.

• Link spam. This technique consists of creating many blogs and performing the "linkbuilding" technique (in this case, placing massive "links" that point to the website from other websites, blogs, etc., all artificially).

What are white hat SEO techniques? What white hat SEO techniques are there? What white hat SEO techniques exist?

WHITE HAT SEO TECHNIQUES

• White Hat SEO Techniques

• Link baiting. This technique is based on offering good content to make the user fall in love. If something makes the internet user spend time on a website, it is eye-catching content that is differentiated from the rest.

• Spread creativity. It can be difficult but it is a matter of knowing what makes the difference. Creativity is one of the qualities of a website that generates the most engagement.

• Publish information before anyone else. The SEO professional is also there for that. Detect current topics and trends and predict which topics will be the most prominent. In addition, it is advisable to find topics that users have searched for on the internet and for which there is little published information.

• Generate debate. Making some noise brings traffic to the website. Many users enjoy debating and sharing their opinions on different topics of interest that have previously gone through the SEO filter.

• Accompany with multimedia content. The web is not only text and visual content is increasingly successful. For example, a post accompanied by images has much more power than text alone. Some types are images, photos, infographics, presentations, audios, podcasts, videos, graphics, animations, downloadable materials, e-books, etc. There is a trend to incorporate Gen-AI (generated by artificial intelligence) content.

• Content curation. It is very important that, to generate quality content, the content is filtered, grouped and selected to share it with the audience.

• Facilitate tracking for search engines. There is no magic method that helps you be first in the list of results, but there are techniques that improve visibility, such as improving the HTML structure of meta descriptions and microformats. You can also help Google by placing a link to your content for it to discover or explicitly ask it to crawl that page from the "Google Search Console" tool.

• Content adapted to mobile phones. Online browsing carried out through mobile devices (smartphones, tablets, etc.) is already greater than that carried out through desktop equipment (PCs, laptops, etc.). That is why we already talked about "mobile first" design and usability (gives priority to mobile devices) and with it the need to apply specific designs and adapted loading strategies to improve the user experience on this type of devices.

What are the advantages of SEO? What advantages does SEO have? What benefits does SEO have? What benefits does SEO provide? Why is SEO beneficial?

ADVANTAGES OF SEO

• Advantages of SEO

• Attracting free or low-cost traffic.

• It is one of the most loyal sources of long-term traffic.

• Obtaining qualified traffic from the use of keywords.

• We will inspire confidence in potential users: improving our reputation.

• Improving the quality of our website.

What are the disadvantages of SEO? What are the advantages of SEO?

DISADVANTAGES OF SEO

• Disadvantages of SEO

• These are techniques that require training, time and effort.

• Results may take several weeks to see.

• The impact of SEO techniques on Google varies as does the search engine's algorithm. We must be willing to update content and make constant improvements.

• Just as we work on SEO, our competition will: reaching first place will never be guaranteed.

• The results that are positioned by paying for ads (SEM) will always be above, although our positioning will be organic (SEO).

What does SEM mean? What is SEM? What is Search Engine Marketing? What does SEM consist of? What is Search Engine Marketing? What SEM services are there?

SEM (SEARCH ENGINE MARKETING)

• SEM (Search Engine Marketing)

• Contracting.

• Management.

• Marketing campaings.

• Monitoring.

What does SEM mean? What is SEM? What is Search Engine Marketing? What does SEM consist of? What is Search Engine Marketing?

SEM (SEARCH ENGINE MARKETING)

• Search Engine Marketing (SEM)

• Set of strategies to increase the authority of a company's digital channels in search engines, integrating online advertising ads with organic positioning actions.

• In practice, SEM refers only to paid advertising campaigns on search engines such as Google, Bing and Yahoo!.

• SEM helps improve brand visibility and direct qualified audiences (people who meet specific characteristics) to your website quickly.

What are the advantages of SEM? What advantages does SEM have? What benefits does SEM have? What benefits does SEM provide? Why is SEM beneficial?

ADVANTAGES OF SEM

• Advantages of SEM

• It works faster than SEO, giving results in the short and medium term. For its part, SEO works in the medium and long term (although it is still necessary to implement it).

• SEM allows you to segment and bring only the audience that interests you to your website.

• Helps increase the visibility of your brand.

• SEM tools like "Google Adwords" ("Google Ads") allow you to generate and measure conversions, monitor your campaigns in real time and make adjustments.

• You can plan with small budgets. You decide how much you want to invest each day and how much you want to pay for each click on your ad.

• In addition to appearing in search engine results, you can do so on websites that have some relationship with your brand.

What are the disadvantages of SEM? What are the advantages of SEM?

DISADVANTAGES OF SEM

• Disadvantages of SEM

• Unlike SEO, SEM is an interruptive practice, since it provides information not requested by the user.

• Those who use ad blockers may not see your content.

• It only works as long as you pay. That is why you must define a prior strategy (budget, objectives, deadlines, etc.).

• There are many brands competing for the same keywords. This causes costs to increase and makes it increasingly difficult to position yourself.

What are the advantages of SEO? What advantages does SEO have? What benefits does SEO have? What benefits does SEO provide? Why is SEO beneficial?

What are the advantages of SEM? What advantages does SEM have? What benefits does SEM have? What benefits does SEM provide? Why is SEM beneficial?

What is the comparison between SEO and SEM? How are SEO and SEM similar? How are SEO and SEM different?

SEM vs. SEO. COMPARISON BETWEEN SEM and SEO

• Expenses to position in search engines

• SEM: is known as the publications that appear in the top positions of search engines and in which the advertiser pays for each click received from users.

• SEO: it goes beyond the work done on the website to optimize its content so that it has greater visibility in search engines.

• Speed ​​of results

• SEM: generates results immediately; of course, if you stop paying, you stop seeing those strategic changes.

• SEO: the strategy begins to give results over a longer period of time.

• Performance predictability

• SEM: it is easier to establish investment guidelines, post campaigns or take them out of circulation whenever we decide because of course, we are paying to have control.

• SEO: you can control the strategy you use and the content you generate but you do not have the possibility of accurately measuring whether you are on the right track or not.

• Investment breadth

• SEM: is a payment tool; the user has to make an investment in the search engine to be able to generate their campaigns.

• SEO: does not require economic investment but creative investment since good positioning is achieved naturally and thanks to search engine algorithms.

• Search engine placement

• SEM: publications, in general, appear published at the top of the portal or on the right side and are often identified as advertisements.

• SEO: publications appear in the central area of ​​the page.

• Keyword management

• SEM: it is much simpler because there are no limits to choosing the keywords to use and in terms of content, it must be more precise and related to the chosen keywords and a structure that denotes sales intention.

• SEO: there are limitations in terms of the number of keywords to choose to achieve good positioning and in terms of content, it is essential to have quality material that is interesting and attractive to the reader.

What are the essential concepts to create an SEM strategy? What is an SEM strategy? What are the components of an SEM strategy?

ESSENTIAL CONCEPTS TO MAKE A SEM STRATEGY

• Essential Concepts for Making an SEM Strategy

• Adwords (Ads). It is a Google tool that allows you to do paid advertising on the internet. You can create ads to appear in Google search results or on web pages that relate to your keywords.

• Keyword. They are the words and/or phrases that are typed in the search engine when performing a search. The search engine returns the results most related to that keyword, so you must choose very carefully which terms you want to be found with. There are tools to find keywords like Google's "Keyword Planner."

• Ad group. They are several ads that respond to the same group of keywords.

• Campaigns. Campaigns are made up of similar ad groups (with a common link).

• Search network. These are the places where your ads will appear. This can be at the top or right of the results page, on Google sites (Google Play, Google Shopping, and Google Maps), or on Google's "Display Network" search partners, such as YouTube.

• Impressions. It is the number of times your ads are shown. Every time your ad appears in Google results or elsewhere on the search network, it's considered an impression.

• Clicks. Number of times your ad banners are clicked. These allow you to know if a particular ad is attractive to those who see it.

• CTR ("Click Through Rate"). It is the number of clicks each of your ads receive with respect to the number of impressions. It is calculated as a percentage and helps measure the impact of your campaigns.

• Daily budget. It is the maximum amount you are willing to pay each day. It depends solely on you.

• CPC ("Cost Per Click") bidding. It is the average value you are willing to pay for each click on your ads. You can define a maximum CPC to avoid going over your daily budget. You have the option to choose between manual or automatic CPC bidding.

• CPM ("Cost Per Thousand") bidding. Cost per thousand impressions. In this case you do not pay per click, but for the number of times your ad appears.

• Quality level. It is an estimate that Google makes of the quality of your ads, landing page and keywords. The higher the quality, the lower the prices and the better the position of the ad.

What are the essential concepts to create an SEM strategy? What is an SEM strategy? What are the components of an SEM strategy? What phases does an SEM strategy consist of? What steps does an SEM strategy consist of?

PHASES OF THE SEM STRATEGY

• SEM Strategy

• Objectives (reach, traffic, conversions, etc.).

• Target audience, location, search intentions, etc.

• Keywords.

• Landing page for your ads.

• Competence.

• Campaigns and ad groups.

• Ad contents.

• Budget.

What is AEO? What does AEO mean? What is Answer Engine Optimization? What does Answer Engine Optimization mean? What AEO services are there? 

AEO (ANSWER ENGINE OPTIMIZATION)

• AEO (Answer Engine Optimization)

• Optimization of the company website for AI chatbots (e.g. ChatGPT, Google Gemini, Microsoft Copilot, etc.).

What is AEO? What does AEO mean? What is Answer Engine Optimization? What does Answer Engine Optimization mean?

AEO (ANSWER ENGINE OPTIMIZATION)

• AEO (Answer Engine Optimization)

• Strategy designed to make web content favor AI-generated responses to user queries.

• Unlike traditional search engines, which list multiple results, response engines like ChatGPT offer a single, direct response based on the content they retrieve from the internet.

What is the comparison between SEO and AEO? How are SEO and AEO similar? How are SEO and AEO different?

SEM vs. AEO. COMPARISON BETWEEN SEO AND AEO

• AEO vs. SEO

• While SEO focuses on optimizing content for search engines like Google and Bing, AEO targets AI-powered platforms.

• Although AEO and SEO share similar techniques, such as keyword optimization and creating high-quality content, their ultimate goals differ.

• Answer Engine Optimization involves directly answering questions, often in a concise format suitable for direct AI responses, while SEO aims to drive traffic to our website through a ranking system.

What is the importance of AEO? Why is AEO important? Why is Answer Engine Optimization important?

IMPORTANCE OF AEO

• Importance of AEO

• The relevance of Answer Engine Optimization increases as more people turn to AI tools for fast and reliable answers.

• These tools are becoming the main information resource, competing with traditional search engines.

• By optimizing for AEO, our content can become the primary source of information for AI platforms, potentially increasing our visibility and driving more traffic to our website.

• This strategy is especially important considering that AI doesn't always credit its sources directly, so it's crucial that our content is easily discoverable and authoritative.

What is AEO optimization? What is AEO optimization?

AEO OPTIMIZATION

• AEO Optimization

• Consider search intent. Just like in SEO, understanding why someone is asking a question, known as “search intent,” is crucial for Answer Engine Optimization. This understanding can guide how content is structured to meet user needs, and therefore the algorithms of AI platforms that prioritize user-centric responses.

• Optimize for Featured Snippets. Google feature snippets are often the source of content for AI responses. These snippets provide fast, authoritative responses to user queries, which is exactly what answer engines are looking for. We must optimize our content so that it is clear, direct, and structured in a way that can easily appear in these snippets.

• Optimize for voice search. With the rise of voice-activated devices, optimizing for voice search is more important than ever, for both SEO and AEO. This involves focusing on long-tail keywords (e.g. “best hotels for family travel in Sydney, Australia”) and structuring the content in a question-answer format, which aligns well with how search queries are posed in voice searches.

• Use business directories. For companies, appearing in online directories can improve both our visibility and our credibility. These directories are a valuable resource for local search optimization because they are frequently used by AI to extract data for location-based queries.

• Implementation of structured data. Using structured data is a powerful way to optimize for Answer Engine Optimization. “Structured data,” also known as “schema markup,” is a type of code we can add to our website to help search engines and AI systems better understand the content on our pages.

• Quality content that answers specific questions. AI tools are designed to offer the most accurate and relevant answers to user questions. As a result, producing content that directly answers questions about our sector or field can significantly increase the likelihood that our answers will be chosen by AI systems. This approach involves anticipating questions potential customers may have and creating detailed, authoritative content that answers these queries.

What chatbot services are there? What chatbot services exist? 

CHATBOT SERVICES

• Chatbots

• Implementation of company chatbot.

• Chatbot configuration for customer assistance, FAQs, etc.

• Chatbot update.

• Chatbot monitoring.

What is a chatbot? What are chatbots? What is a chatbot?

CHATBOT

• Chatbot

• A "chatbot" is a computer program that uses "artificial intelligence" (AI) and "natural language processing" (NLP) to understand customer questions and automate responses to those questions, simulating human conversation.

• The AI ​​chatbot is a conversational technology based on artificial intelligence capable of recognizing and responding to voice and text interactions.

• When used in customer service, AI chatbot allows businesses to provide faster and more personalized responses.

Why are chatbots important? What is the importance of chatbots?

IMPORTANCE OF CHATBOTS

• Importance of Chatbots

• Chatbots can make it easier for users to find the information they need by responding to their questions and requests, through text input, audio input, or both, without the need for human intervention.

• Today, chatbot technology is practically ubiquitous (smart speakers in our home, messaging apps in the workplace, etc.).

• The latest AI chatbots are often called “virtual assistants” or “virtual agents.”

• They can use audio as input/output, such as Apple's Siri, Google Assistant, and Amazon Alexa, or interact with the user via SMS text messages.

• Be that as it may, they allow you to ask questions about different needs in a conversational manner, and the chatbot can serve to refine the search through answers and follow-up questions.

How does a chatbot work? How do chatbots work? 

HOW CHATBOTS OPERATE

• How Chatbots Work

• Historically, chatbots were text-based, and programmed to respond to a limited set of simple queries with answers that had been pre-written by the chatbot developers. They functioned as an interactive FAQ ("frequently asked questions") system, and although they worked well for those specific questions and answers on which they had been trained, they failed when presented with a complex question or one that had not been anticipated by the developers.

• Over time, chatbots have integrated more rules and “natural language processing” so that end users can use them conversationally. In fact, the latest types of chatbots are capable of recognizing context, as well as learning as they are exposed to more human language.

• Today's AI chatbots use "natural language understanding" (NLU) to determine user needs. They then use advanced AI tools to determine what the user is trying to get. These technologies rely on machine learning (ML) and deep learning (DL), elements of AI with some nuanced differences, to develop a more detailed knowledge base of questions and answers that are based on user interactions. This improves your ability to accurately anticipate user needs and respond correctly over time.

• For example, if a user asks about the weather tomorrow, a traditional chatbot can clearly answer if it is going to rain. However, an AI chatbot could also ask the user if they want to set an alarm earlier to accommodate the longer morning commute (due to rain).

What is an AI chatbot? What are AI chatbots? What is an AI chatbot? What is a virtual agent? What are virtual agents? What is a virtual agent?

CHATBOTS AI VS. VIRTUAL AGENTS

• AI Chatbots vs. Virtual Agents

• The terms "chatbot", "AI chatbot" and "virtual agent" are sometimes used interchangeably, and it is true that some chatbots now use complex algorithms to provide more detailed responses.

• However, it is worth noting that the deep learning capabilities of AI chatbots allow interactions to become more precise over time, creating a network of responses through their interactions with people.

• The more time an AI chatbot spends running, the more accurate its responses become.

• Thus, an AI chatbot that uses deep learning can provide a more detailed and accurate response to a query, and especially to the intentions behind the query.

What is the use of a chatbot? What use do chatbots have? What is a chatbot for? What are chatbots for?

COMMON USES OF CHATBOTS

• Common Uses of Chatbots

• Customer service, resolution of doubts, FAQs, opening of tickets, etc.

• Find local restaurants and give directions.

• Define fields within financial forms and applications.

• Get answers to questions about healthcare and scheduling appointments.

• Receive general customer service assistance from a favorite brand.

• Set a reminder to complete a task based on time or location.

• Show real-time weather conditions and recommendations on how to dress.

• Etc.

What are the advantages of chatbots? What are the benefits of chatbots? 

ADVANTAGES OF CHATBOTS

• Advantages of Chatbots

• Improvement of the relationship with clients.

• Increased customer satisfaction.

• Increased brand loyalty.

• Increased operational efficiency.

• Generation of sales opportunities.

• Cost reduction.

• Availability 24/7/365.

What is the chatbot strategy? What is a chatbot strategy? What factors influence a chatbot strategy? What phases does a chatbot strategy consist of?

CHATBOTS STRATEGY

• Strategy

• Choose a solution that can achieve your immediate goals but does not limit future expansion. Why does a team want to have its own chatbot? How is this objective currently being addressed and what are the challenges that are generating the need to use a chatbot? How could other groups in your organization use this technology for their needs, such as agent assistance, HR support, internal IT, and even health benefits enrollment?

• Understand the impact that AI has on the customer experience. Like many buzzwords, AI is talked about a lot, so it's a good idea to find out where and how it is used. It should be serving to understand what customers are trying to do and to make sense of the various ways they can express themselves, as well as to manage conversations in a natural and non-robotic way. The objective is to get the client the information they need without reaching a dead end. Without this, they would be nothing more than frequently asked questions.

• Ask yourself what it takes to create, train and improve the chatbot over time. Despite all the excitement it generates, AI does not arrive knowing everything that is needed from it, therefore it is essential to have a good understanding of what intentions (goals) or predefined content is included ready for use and what is needed to generate more ourselves. Some chatbots offer the ability to use chat logs and historical transcripts to create these intents, saving time. Those using machine learning can also automatically adjust and improve responses over time.

• Look for ways to connect, rather than replace, existing investments. Emerging channels or technologies often seem to replace established ones. Instead, they become just another means for an organization. A chatbot that connects to these channels and customer case systems can provide the best of both worlds: modernizing the customer experience and directing users to information more accurately so they can resolve their issues.

• Determine if the chatbot meets deployment, scalability, and security requirements. Each organization and sector has its own unique requirements and compliance needs, so it is important that these criteria are clearly defined. Many chatbots are delivered through the cloud to leverage learnings and outcomes from conversations with other customers, so if you need an on-premises solution or a single-tenant environment, the list of available providers is much shorter. It is also important to understand if and how your data is used, as this may be relevant to highly regulated sectors.

What social networking services are there? What social networking services exist? 

SOCIAL NETWORK SERVICES

• Social Networks

• Creation of company accounts on social networks.

• Configuration of company accounts.

• Management of company accounts.

• Community Manager.

• Updating the company's social networks: publishing content, etc.

• Monitoring.

What is a social network? What are social networks? What can you do on social networks? What do they allow you to do on social networks? What are the characteristics of social networks? 

SOCIAL NETWORKS. CHARACTERISTICS OF SOCIAL NETWORKS

• Social Networks

• Online platforms for interconnection of users and companies.

• They allow publication and visualization of content (texts, images, audios, videos, presentations, documents, etc.).

• They allow you to create "groups".

• They allow the exchange of IM messages (instant messaging).

• Availability, speed, immediacy, etc.

What is the importance of social networks? Why are social networks important? What are the benefits of social networks?

IMPORTANCE OF COMPANY SOCIAL NETWORKS

• Importance of Company Social Networks

• They are a channel that helps spread digital content quickly and efficiently.

• They are an excellent source of traffic for the company's website.

• They increase brand recognition.

• They help in building authority.

• They encourage communication between customers and the brand.

• They generate more engagement.

• They generate relationships of trust between client and company.

• They improve customer service.

• They strengthen the relationship with the public.

• They contribute to capturing leads.

• Sales increase.

What is a community manager? What does Community Manager mean? What is a Community Manager in charge of? What does a Community Manager do? What are the tasks of a Community Manager? What are the duties of a Community Manager?

COMMUNITY MANAGER. TASKS OF A COMMUNITY MANAGER. DUTIES OF A COMMUNITY MANAGER

• Community Manager

• Manage a company's social networks.

• Create a community around the value your business offers, sharing important information, and not only selling but also adding a benefit to this group for free.

What are the main company social networks? What are the main social networks?

MAIN COMPANY SOCIAL NETWORKS

• Main Company Social Networks

• Content generalists: Facebook, Twitter, Google Plus.

• Professionals: LinkedIn.

• Of images: Instagram, Snapchat.

• Video and multimedia: YouTube, Vimeo.

• Location depending on the country: for example Weibo in China.

What is a company social media strategy? What does a company's social media strategy consist of? What aspects does a company social media strategy contain? What phases does a company social media strategy consist of?

STRATEGY IN COMPANY SOCIAL NETWORKS

• Company Social Network Strategy

• Know our audience.

• Define our objective.

• Choose which metrics we are going to monitor.

• Know the social network (one or more) where we are going to act.

• Create an editorial calendar.

• Create and publish content, high quality, and frequently.

• Track target metrics.

What is business programming? What is programming for companies? What business programming services are there?

BUSINESS PROGRAMMING. PROGRAMMING FOR COMPANIES. ENTERPRISE PROGRAMMING SERVICES

• Programming

• Design of (tailor-made) business software applications.

• Implementation of business applications.

• Testing.

• Deployment and configuration.

• Update, expansion and/or integration of a pre-existing software application.

What is enterprise application development? What is business application development?

BUSINESS APPLICATION DEVELOPMENT

• Business Application Development

• Process of data analysis and presentation of information for making commercial and business decisions.

• Developing successful enterprise software involves understanding user needs, designing for scalability, using agile development methodologies, keeping security and privacy in mind, integrating the software with other systems, and providing ongoing support and maintenance.

What are the types of business programs? What types of business programs are there? What are the most common types of programs in companies? What are the most common types of applications in companies? What programs are most used in companies? What applications are most used in companies?

TYPES OF BUSINESS PROGRAMS

• Types of Business Programs

• ERP (Enterprise Resource Planning).

• CRM (Customer Relationship Management).

• BI (Business Intelligence).

• CALL CENTER.

• WMS (Warehouse Management Software).

• POS (Point of Sale Terminals).

• Etc.

What business app services are there? What business app services exist? What are the business app services? 

COMPANY APP. ENTERPRISE APP SERVICES

• Business App

• Design of the company app.

• Implementation.

• Testing.

• Publication of the company's app (for mobile devices).

• Update.

• ASO ("App Store Optimization"): Google Play, Apple Store, etc.

What is an app? What is a mobile application? What is a mobile application?

MOBILE APPLICATION ("APP")

• Mobile Application ("app")

• A mobile application, or "app", is computer software designed to run on smartphones, tablets and other types of mobile devices.

• These applications aim to expand the functionalities of the device thanks to professional, educational, leisure or service extras.

What types of apps are there? What types of apps exist? What are the types of app? What types of mobile applications are there? What types of mobile applications exist? What are the types of mobile applications?

TYPES OF MOBILE APPS: IMPLEMENTATION

• Types of Mobile Applications: Implementation

• Native Mobile Applications.

• Hybrid Mobile Applications.

• Web Mobile Applications.

What is a native app? What is a native mobile application? What are native apps? What are native mobile applications?

NATIVE MOBILE APPS

• Native Mobile Applications

• They are applications created specifically for a specific operating system (Android, IOS, etc.) instead of being available for several.

• The app is only compatible with the smartphone's operating system.

• This leads to the creation of several similar apps, but with their own identity.

• The approximate time it takes to create a native mobile application is usually longer than other types of web applications.

What is a hybrid app? What is a hybrid mobile application? What are hybrid apps? What are hybrid mobile applications?

HYBRID MOBILE APPS

• Hybrid Mobile Applications

• They use the same coding such as HTML 5, CSS or JavaScript for both operating systems (Android and IOS).

• They are much more profitable.

• Its development cost can be half the implementation cost of native apps.

• They are done in less time.

• Their disadvantage is that they are not as customizable as native apps.

What is a web app? What is a mobile web application? What are web apps? What are mobile web applications?

MOBILE WEB APPLICATIONS

• Web Mobile Applications

• They are characterized by being "multiplatform", that is, they can be used on a variety of equipment and devices (not only smartphones and tablets, but also PCs, laptops, etc.), adapting ("adaptive") to the device being used.

• They are also developed in HTML and CSS language.

• They do not take up space in the device storage (smartphone, etc.).

• They do not require downloading.

• They are accessed from any browser (Chrome, Firefox, Edge, Safari, Opera, etc.).

• They fulfill the same functions, but they can also have errors.

• These are not designed to send notifications to users unless you subscribe and can receive emails or SMS.

What types of apps are there? What types of apps exist? What are the types of app? What types of mobile applications are there? What types of mobile applications exist? What are the types of mobile applications?

TYPES OF MOBILE APPS: FUNCTIONALITY AND USE

• Types of Mobile Applications: Functionality and Use

• Promotional applications. The reason for existing of these mobile applications is to build customer loyalty and get them to consume more of our products or services. They are characterized by providing discount coupons to users, sending invitations to promotional events, holding contests, and even accumulating points and exchanging them for gifts.

• Business guide. The digital directory function is sought in these mobile applications. The app contains a list of where their stores are located and how to find them, they even have geolocation to direct us to them with Google Maps or another map. Many also take the opportunity to inform about exclusive offers depending on where the user is. It is also very common to encourage interaction with social networks, a good way to generate greater online dissemination of the brand.

• Online store (m-commerce). "M-commerce" consists of providing online and mobile access to our catalog of products/services and allowing the customer to purchase through the payment gateway they choose, also allowing shipping options (courier, collection points, in-store collection , etc.).

• Quiz games. Games are the type of apps most downloaded and most used by users. That is why taking advantage of the popularity of games to create an app for our company can be very useful. A good way is to create a kind of 'trivial' with which to retain our customers and entertain them.

• Branding game. Related to the brand or company. This is "advergaming", a type of game development that aims to include elements related to the company (whether the characters, settings or the plot) using, for example, its logo, some of its products or an employee or member of the company that is known, etc. In these cases, the objective is not for the brand and sales to be the focus and objective of the app, but rather the game is what rewards and the brand is secondary and receives an improvement in branding and increases the brand's presence on  mobiles devices.

• Augmented reality (AR). Make it part of the shopping experience, through "virtual catalogs." An example would be the "Ikea" virtual catalog app, which allows us to see how the brand's furniture would look in our own home, office, etc. Another illustrative example would be the virtual catalog of a car dealership, which allows users to view the different models in an immersive way (exterior, interior, etc.), in addition to selecting the color, etc.

• Tourist guide. They are generally based on interactive maps that show the location of relevant points and indicate the route to get there. It can be very positive for the hotels and hostels in the area, as well as to include the gastronomic offer, tourist offices, travel agencies, etc.

• Others. Applications for specific events with information about activities, downloading documentation, etc.

What are the types of enterprise mobile applications? What types of mobile applications are there? What are the most common types of mobile applications in companies? What mobile applications are most used in companies?

TYPES OF ENTERPRISE MOBILE APPS

• Types of Business Mobile Applications

• CRM (Customer Relationship Management).

• Management of payroll.

• Accounting and billing.

• ERP (Enterprise Resource Planning).

• Office suites (including word processors, spreadsheets, presentations, etc.).

• Business training software.

What is an enterprise mobile app strategy? What does the company mobile application strategy consist of? What aspects does a company mobile application strategy contain? What phases does an enterprise mobile application strategy consist of?

ENTERPRISE MOBILE APP STRATEGY

• Strategy

• Usability and training. On some occasions, the difficulty in using the app has prevented its adoption by employees. Although a training process will be necessary, it is vital that business apps are intuitive and easy to use.

• Integration with software and other business apps. Business apps are part of an entire technological ecosystem of a business. Therefore, it must be guaranteed that any development is integrated with third-party software and applications.

• Scalability and flexibility. The evolution and growth of a company are usually reflected in business applications. On the one hand, smaller companies should be able to access apps tailored to their needs and possibilities. On the other hand, it will be essential that its functionalities grow as the business does as well.

What are the benefits of business mobile applications? What are the benefits of business apps?

BENEFITS OF COMPANY APPS. BENEFITS OF ENTERPRISE MOBILE APPS

• Benefits

• Increased productivity and reduced time. Automation avoids repetitive tasks that consume employees' time and allows cutting personnel costs.

• Improvement in workflows and generation of more accurate results. Employees follow uniform processes that, in addition to cutting time, facilitate the comparison of situations or the detection of points of improvement. This constant monitoring also allows us to reduce reaction times in the event of potential problems.

What CRM services are there? What Customer Relationship Management services are there? 

CUSTOMER RELATIONSHIP MANAGEMENT SERVICES. CRM SERVICES

• CRM (Customer Relationship Management)

• Comprehensive customer management.

• Contracting CRM service.

• Setting/configuration.

• Testing.

• Set up.

• Monitoring.

• Update.

What is CRM? What does CRM mean? What is Customer Relationship Management? What does Customer Relationship Management mean?

CRM (CUSTOMER RELATIONSHIP MANAGEMENT)

• CRM (Customer Relationship Management)

• A CRM is the computer program used for the comprehensive management of all aspects related to clients.

• A CRM is software that allows companies and freelancers to track interactions with users, leads and clients.

• This tracking function encompasses the set of commercial practices and strategies aimed at customer relationships.

• A CRM allows any company (regardless of its size) to stay connected with its customers, improve profitability, optimize resources, increase customer satisfaction and enhance business growth.

• To do this, sales, marketing, customer service and contact points or "touchpoints" are integrated.

What are the functions of a CRM? What are the functions of Customer Relationship Management? What does a CRM do? What is Customer Relationship Management responsible for?

FUNCTIONS OF A CRM

• Functions of a CRM

• Marketing.

• Sales management.

• After-sales service.

• Customer Support.

• Lead tracking.

• Technical assistance.

What are the tasks of a CRM? What are the tasks of Customer Relationship Management? What does a CRM do? What is Customer Relationship Management responsible for?

TASKS OF A CRM

• CRM tasks

• Collect and organize customer data and personal information, including purchasing interests and preferences.

• Organize accounts and contacts.

• Connect to your entire team from any device.

• Simplify repetitive tasks for more effective lead tracking.

• Provide recommendations regarding customer relationships.

• Collect emails and customer interactions.

• Personalize contact with customers.

• Accelerate and simplify the sales process.

• Evolve at the same time as the company.

What types of CRM are there? What types of CRM exist? What are the types of CRM? What types of Customer Relationship Management are there? What types of Customer Relationship Management exist? What are the types of Customer Relationship Management?

TYPES OF CRM: OPERATIONAL VS. ANALYTICAL VS. COLLABORATIVE

• Types of CRM: Operational vs. Analytical vs. Collaborative

• Operational: Operational CRM is designed to simplify a company's main business processes through automation.

• Analytical: The main objective of analytical CRM is to add customer information from different channels to understand their behavior and purchasing habits.

• Collaborative: The operation of collaborative CRM is based on sharing the information obtained from interactions with the client with the rest of the company's departments.

What types of CRM are there? What types of CRM exist? What are the types of CRM? What types of Customer Relationship Management are there? What types of Customer Relationship Management exist? What are the types of Customer Relationship Management?

TYPES OF CRM: LOCAL VS. ON THE CLOUD

• Types of CRM: Local vs. Cloud

• Local CRM (On-Premise): It is the type of CRM that is hosted on a physical server of the company and requires maintenance by its own IT team. In this case, it is necessary to install the CRM software on the server or on a computer used as such.

• Cloud CRM: It is based on "cloud computing". We can say that it is an "online" CRM and therefore it does not install on a computer nor does it require your company to have an IT team dedicated to maintaining the software.

What is a local CRM? What is an on-premise CRM? What are the advantages of a local CRM? What are the disadvantages of an on-premises CRM? What are the advantages of an On-Premise CRM? What are the disadvantages of an On-Premise CRM?

LOCAL CRM (ON-PREMISE). ADVANTAGES OF LOCAL CRM (ON-PREMISE). DISADVANTAGES OF LOCAL CRM (ON-PREMISE).

• Local CRM (On-Premise)

• Advantages:

• Greater control of the server by IT teams.

• Disadvantages:

• A power outage may cause delay in using the system.

• The initial costs derived from installation and configuration are high.

• An IT team needs to be hired to manage the server and perform maintenance.

• It is less flexible and upgrades can be expensive.

What is a cloud CRM? What is a cloud CRM? What are the advantages of a CRM in the cloud? What are the disadvantages of a cloud CRM? What are the advantages of a cloud CRM? What are the disadvantages of a cloud CRM?

CRM IN THE CLOUD (CLOUD). ADVANTAGES OF CRM IN THE CLOUD. DISADVANTAGES OF CRM IN THE CLOUD

• Cloud CRM

• Advantages:

• Available 24/7/365.

• Accessible from anywhere and also from mobile devices (smartphones, tablets, etc.).

• The initial investment is minimal.

• It does not require server maintenance and updates are automatic.

• Safely accompany the growth of the company.

• Disadvantages:

• It depends on the internet connection, but can sync with offline data.

What are the characteristics of a CRM? What are the characteristics of Customer Relationship Management?

CHARACTERISTICS OF A CRM. CHARACTERISTICS OF CUSTOMER RELATIONSHIP MANAGEMENT.

• Features of a CRM

• Contact and customer management. One of the main functions of a CRM is the management of information and customer relationships from the first contact until the sale is completed.

• Workflow automation and customer segmentation. This feature allows you to filter data and automate repetitive processes so that the team can focus on other more important tasks.

• Interaction tracking. The CRM automatically records the history of interactions with the different interlocutors throughout the sales funnel.

• Management of sales opportunities. A CRM helps convert prospects into customers through lead identification and scoring.

• Integration with external tools. All CRMs have integrations with other applications that the company uses regularly.

• Other usual or additional features. Document management, budgets, reporting, analytics, predictions, etc.

What is a CRM strategy? What is a Customer Relationship Management strategy? What does the CRM strategy consist of? What does the Customer Relationship Management strategy consist of? What aspects does a CRM strategy contain? What aspects does a Customer Relationship Management strategy contain? What phases does a CRM strategy consist of? What phases does a Customer Relationship Management strategy consist of?

CRM STRATEGY. CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY.

• CRM Strategy

• 1. Objectives of your company.

• 2. Available budget.

• 3. Technological needs.

• 4. Simplicity in use.

• 5. Detailed reports.

• 6. Segmentations and filters.

• 7. Technical support.

What are the benefits of CRM? What are the benefits of Customer Relationship Management?

BENEFITS OF A CRM. BENEFITS OF CUSTOMER RELATIONSHIP MANAGEMENT.

• Benefits of a CRM

• CRM helps your company eliminate obsolete processes and manual effort so your business can move forward.

• The platform organizes accounts and contacts in an accessible way, in real time, accelerating and simplifying the sales process.

• Instead of relying on reminders on sticky notes or spending all your time poring over spreadsheets, you can send leads to your sales team quickly and easily.

• That way, all team members, no matter where they are or what they are doing, will always be working with up-to-date information about customers and their interactions with the company.

• With data in view and easy access to it, it's easier to collaborate and increase productivity.

What types of e-commerce services are there? What types of e-commerce services exist? What types of online store services are there? What types of online store services exist? What types of e-commerce are there? What types of online stores are there? What are the types of online stores?

E-COMMERCE (ONLINE STORE). TYPES OF ONLINE STORE

• E-Commerce (Online Store)

• Own online store: design, implementation, testing and publication of the company's online store.

• External online store: contracting and managing the company's online store with an external provider.

What is an e-commerce? What is an online store? What does e-commerce consist of? What is e-commerce? What does an online store consist of?

E-COMMERCE (ONLINE STORE)

• E-Commerce (Online Store)

• On-line shop.

• Buying and selling method that uses the internet as a means to carry out transactions and contact customers.

• Not only through a website, but also through social networks.

• Online store from which to sell products or services.

• Its great advantage is that we control the sales channel, we can set prices, adjust margins, negotiate with our logistics distributors, etc.

What types of e-commerce services are there? What types of e-commerce services exist? What is B2B? What is B2C? What is C2C? What is B2E? What is G2C?

TYPES OF E-COMMERCE

• Types of E-Commerce

• The types of e-commerce are defined based on the nature of the business that exists in each of the parts of the transaction.

• A company that sells to another is not the same as a company selling to individuals.

• Types:

• B2B: Business-to-Business (Company-Company).

• B2C: Business-to-Consumer (Company-Customer).

• C2C: Consumer-to-Consumer (Individual-Individual).

• B2E: Business-to-Employee (Company-Employee).

• G2C: Government-to-Citizen (Government-Citizen).

What types of online store services are there? 

TYPES OF ONLINE STORE: IMPLEMENTATION

• Types of Online Store: Implementation

• Own Online Store (E-Commerce): Independent website of a seller, where buyers buy products directly from the owner of the website. Most are created using eCommerce platforms like Shopify, Pretashop, Magento, and WooCommerce.

• External Online Store (Marketplace): Web integrated into the website of a service provider (e.g. Amazon).

What advantages does e-commerce have? What advantages does an online store have? What are the advantages of e-commerce? What are the advantages of an online store?  

ADVANTAGES OF AN ONLINE STORE

• Advantages of an Online Store

• Increases the reach of your business.

• Offers you a greater level of control over sales.

• They are comfortable for users.

• Operating costs decrease.

• They can operate permanently.

• You can sell to people all over the world.

• Easier, faster and more convenient.

What disadvantages does e-commerce have? What disadvantages does an online store have? What are the disadvantages of e-commerce? What are the disadvantages of an online store?  

DISADVANTAGES OF AN ONLINE STORE

• Disadvantages of an Online Store

• Can be impersonal.

• Have less control over the product.

• Creates privacy issues.

• False returns.

What billing services are there? What billing services exist? What business billing services are there? What business billing services exist?

BILLING

• Invoicing

• Comprehensive management of digital invoices (e-invoice).

• Contracting of electronic invoicing service (e-invoice).

• Setting/configuration.

• Testing.

• Set up.

• Monitoring.

• Update.

What is an invoice? What is billing? 

INVOICES AND BILLING

• Invoices and Invoicing

• Invoices: Those documents that reflect the value and data of a commercial transaction.

• Invoicing: A set of invoices that encompasses all sales of goods or services of a company. If we look at invoicing from a tax point of view, this is the sum of the amounts, not including taxes, that appear in the invoices collected or issued by a company or self-employed person during a certain period of time. Normally, most companies take annual invoicing as a reference to make comparisons from one period to another.

What is the importance of a company's billing process? Why is a company's billing process important?

IMPORTANCE OF A COMPANY'S BILLING PROCESS

• Importance of a Company's Invoicing Process

• It helps to know the level of liquidity your business has and what your star products or services are, according to their sales volume.

• It helps you make strategic decisions about your company, evaluate your business, and study what investment possibilities you have.

• Fiscally, the State will be able to verify where your income comes from, so you will be taxed correctly and avoid future Treasury penalties.

What are the legal billing requirements? What legal requirements must invoices meet? What requirements must invoices meet? How should an invoice be made? What should an invoice include?

LEGAL BILLING REQUIREMENTS

• Legal Invoicing Requirements

• All operations carried out during the development of a professional activity must be recorded by means of an invoice issued and delivered to the client.

• A copy of these invoices must be kept.

• Additionally, you will have to save invoices received from suppliers or other business owners.

• Have an accounting ledger or invoicing program that records all transactions.

What are the tasks of the billing area of ​​a company?

TASKS IN THE BILLING AREA OF A COMPANY

• Tasks of the Invoicing Area of ​​a Company

• Issue and receive invoices, as well as manage and file them correctly. As we have mentioned, a company's invoicing must be properly filed and have copies of all transactions carried out.

• Be up to date with the company's accounting, sales and expenses and maintain an updated record, in addition to organizing and presenting the annual accounts. Legal documents related to invoicing must also be efficiently saved and preserved.

• Charge customers.

• Pay suppliers and employees.

• Settle taxes on the corresponding dates. A good administrator has to be up to date and anticipate when taxes are collected in order to have that money.

• Stock control, through direct communication with the logistics area or, in the case of a small company or self-employed, the same person who performs the invoicing. It is very important that the person in charge of invoicing can check the status of the products, if it is a company that sells material goods.

• Preparation of reports related to invoicing, whether quarterly, semiannual or annual. This way you can easily and quickly see the growth and opportunities of the business or analyze where it is failing.

• Manage other procedures, such as subsidies, aid, permits, etc.

What are the functions of a billing application? What are the functions of a billing program?

FEATURES OF A BILLING APP

• Features of a Invoicing Application

• Creation of invoices and estimates online. Invoicing apps allow users to create personalized invoices with detailed information, such as the customer's name, type of service or product, price, and due date.

• Payment tracking. They allow users to track payments received and not received. Some apps also offer the option to send automatic payment reminders.

• Expense management. These apps also allow users to record and track company expenses.

• Consult and manage your client and supplier portfolio with your mobile phone wherever you are.

• Cloud storage. Thanks to these apps it is very easy to save estimates and invoices, modify them and send them by email.

• Integration with bank accounts. Some invoicing apps allow users to connect their bank accounts for better financial management.

• Generation of financial reports. Another very useful feature is the ability to make detailed financial reports, such as the profit and loss statement and the balance sheet of the business.

• Inventory management. Some invoicing apps allow users to manage their inventories and track sales.

What are the advantages of a billing application? What are the advantages of a billing program? What are the benefits of a billing app? What are the benefits of a billing program?

ADVANTAGES OF A BILLING APP. ADVANTAGES OF A BILLING PROGRAM. BENEFITS OF A BILLING APP. BENEFITS OF A BILLING PROGRAM.

• Benefits

• Time saving. Invoicing apps allow freelancers and SMEs to quickly generate invoices and send them via email or text message instantly. This saves time and allows them to focus on their main work.

• Efficient financial management. Invoicing apps allow users to track payments and expenses efficiently, making financial management easier.

• Accessibility. Invoicing applications are accessible from anywhere with an internet connection, allowing users to generate and send invoices from anywhere without having to be in front of the computer.

• Real time update. Invoicing, due dates, collections or payments data are updated in real time. In this way, any employee who accesses the app can generate or edit an invoice and the rest of the team will see it updated instantly and will be able to work synchronously.

• Compliance with tax obligations. Invoicing apps can help freelancers and SMEs meet their tax obligations by allowing them to record and track their income and expenses efficiently.

• Professionalism. The use of an invoicing application can help self-employed workers and SMEs improve their image and professionalism with their clients, since invoices are generated automatically and look more professional.