business digitization

Social Networks

• Online platforms for interconnection of users and companies.

• They allow publication and visualization of content (texts, images, audios, videos, presentations, documents, etc.).

• They allow you to create "groups".

• They allow the exchange of IM messages (instant messaging).

• Availability, speed, immediacy, etc.

Importance of Company Social Networks

• They are a channel that helps spread digital content quickly and efficiently.

• They are an excellent source of traffic for the company's website.

• They increase brand recognition.

• They help in building authority.

• They encourage communication between customers and the brand.

• They generate more engagement.

• They generate relationships of trust between client and company.

• They improve customer service.

• They strengthen the relationship with the public.

• They contribute to capturing leads.

• Sales increase.

Community Manager

• Manage a company's social networks.

• Create a community around the value your business offers, sharing important information, and not only selling but also adding a benefit to this group for free.

Main Company Social Networks

• Content generalists: Facebook, Twitter, Google Plus.

• Professionals: LinkedIn.

• Of images: Instagram, Snapchat.

• Video and multimedia: YouTube, Vimeo.

• Location depending on the country: for example Weibo in China.

Company Social Network Strategy

• Know our audience.

• Define our objective.

• Choose which metrics we are going to monitor.

• Know the social network (one or more) where we are going to act.

• Create an editorial calendar.

• Create and publish content, high quality, and frequently.

• Track target metrics.

Whether you are self-employed, an SME or a large company, at U2-LAB™ we help you with everything you need, at all times, from the beginning of the project to its completion and beyond, so that you have peace of mind and can dedicate yourself to what really matters: growing your business/company and offering your clients services of the highest quality, effective and efficient.