business digitization

E-Commerce (Online Store)

• On-line shop.

• Buying and selling method that uses the internet as a means to carry out transactions and contact customers.

• Not only through a website, but also through social networks.

• Online store from which to sell products or services.

• Its great advantage is that we control the sales channel, we can set prices, adjust margins, negotiate with our logistics distributors, etc.

Types of E-Commerce

• The types of e-commerce are defined based on the nature of the business that exists in each of the parts of the transaction.

• A company that sells to another is not the same as a company selling to individuals.

• Types:

  • B2B: Business-to-Business (Company-Company).

  • B2C: Business-to-Consumer (Company-Customer).

  • C2C: Consumer-to-Consumer (Individual-Individual).

  • B2E: Business-to-Employee (Company-Employee).

  • G2C: Government-to-Citizen (Government-Citizen).

Types of Online Store: Implementation

• Own Online Store (E-Commerce): Independent website of a seller, where buyers buy products directly from the owner of the website. Most are created using eCommerce platforms like Shopify, Pretashop, Magento, and WooCommerce.

• External Online Store (Marketplace): Web integrated into the website of a service provider (e.g. Amazon).

Advantages of an Online Store

• Increases the reach of your business.

• Offers you a greater level of control over sales.

• They are comfortable for users.

• Operating costs decrease.

• They can operate permanently.

• You can sell to people all over the world.

• Easier, faster and more convenient.

Disadvantages of an Online Store

• Can be impersonal.

• Have less control over the product.

• Creates privacy issues.

• False returns.

Whether you are self-employed, an SME or a large company, at U2-LAB™ we help you with everything you need, at all times, from the beginning of the project to its completion and beyond, so that you have peace of mind and can dedicate yourself to what really matters: growing your business/company and offering your clients services of the highest quality, effective and efficient.